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Sports Tech Company deWiz Golf Expands Its Board with Kärrbrink to Strengthen Its Growth Phase.
deWiz Expands with Two U.S.-based Hires: Ecommerce and Customer Support Manager Payton Wells and Social Media and Content Manager Matt Lawrence

Malmö, Sweden: deWiz Golf’s Board, including co-founders Christian Bergh and Markus Westerberg, has announced that Jesper Kärrbrink has been appointed new Chairman of the Board. Kärrbrink brings extensive experience from company leadership roles, currently as chairman of Green Jade Games and previously as CEO of, among others, Svenska Spel, Eniro, Euroflorist, Mr Green, and Östersunds-Posten.

Kärrbrink global business experience will be of great value as deWiz expands its go-to-market strategy, building upon successful launches in golf-rich markets across North America, Europe and Asia. Debuting this summer, deWiz’s revolutionary wearable technology delivers groundbreaking instantaneous feedback and high-precision swing data that accelerates golfers’ pace of learning and adds consistency. deWiz’s introduction to the golf and business world has already created a “buzz” with Forbes saying it’s looking to bring a “jolt to the golf training aid market;” a profile in Sweden’s leading financial media, Dagens Industri ; inclusion in Sport Techie’s Startups series; and coverage in Global Golf Post.

“On behalf of my co-founder Markus and deWiz’s board, it is with great pride that I announce that Jesper has been appointed deWiz’s new chairman of the board,” said Christian Bergh, co-founder and COO of deWiz Golf. “After five years of development and research, this has been an exciting year with the launch of deWiz and the future is even more exciting with executives like Jesper helping us guide us towards our strategic vision to revolutionize golf and other sports using our world-class wearable technology. Jesper’s global experience will be of great value as deWiz expands across golf-rich markets, including North America, Europe and Asia.”

“deWiz is the perfect example of how technology can help players improve their golf game – at all levels,” said Jesper Kärrbrink, new chairman of deWiz Golf. “Artificial intelligence, data collection and motion sensors have been used for a long time to help elite athletes improve their performance. And what’s really fascinating about deWiz is how it delivers this high-tech approach at my level, as a dedicated amateur golfer, through a wearable device that helps me to improve my game anywhere, whether I’m on the course, on the range or practicing on my swing at home.”

GLOBAL EXPANSION CONTINUES WITH U.S.-BASED HIRES: deWiz continues to build out its team with experts in their fields, including these two recent additions:

Ecommerce and Customer Support Manager Payton Wells:With a wide spectrum of digital marketing, ecommerce and customer support experience, Wells joins deWiz after working with wearable fitness tech leader Whoop and a variety of roles with leading sports events and teams, including the PGA TOUR’s Farmers Insurance Open. Wells is building out deWiz’s customer service support team and ecommerce systems to provide users a first-class experience via all touchpoints. Wells is based in Boston. Social Media and Content Manager Matt Lawrence:After heading all digital media and video operations for Johns Hopkins University’s Athletic Department for the past five years, Lawrence joins deWiz to strategically develop all of the wearable tech’s social media platforms, produce compelling content for prospective users and optimize the experience of the loyal deWiz community. Lawrence’s passion for golf resonates through his content creation, bringing an authenticity to deWiz’s communications. Lawrence is based in Baltimore.


deWiz’s has been under development for more than five years and has attracted an impressive list of ambassadors, including Bryson DeChambeau, U.S. Open champion from 2020; Annika Sorenstam, 10-time major-champion; Vijay Singh, 3-time major-champion; Lydia Ko, 2-time major champion; 2016 Open-champion Henrik Stenson; 2019 Houston Open-champion Lanto Griffin; and 2-time world champion in long drive, Tim Burke. deWiz ‘user-friendly app and wearable technology tracks the exact position of a golfer’s hands throughout the swing, providing a 3D analysis and delivers data showing TransitionBackswing LengthWedge Distance and Tempo. These unique deWiz data points provide measurable values ​​that any avid golfer, professional teacher or world-class player can use to effectively refine their swing. As a Swedish developed and produced product, deWiz is focused on its mission to help golfers around the world increase their enjoyment of the game through innovative technology that increases their pace of learning. At the moment, deWiz sells for $699 and is available in the U.S., Canada, Europe and South Korea (more markets are opening regularly – visit the site for the latest updates). Visit for more information on how to improve your swing faster or download the app to demonstrate its features via the Apple App Store or Google Play.

Media Contact:

David Schaefer, Chief Marketing and Communications Officer,, +46702877637

Quickest way to break bad habits and improve. In a week, added an average 15 yards to my drives by increasing my backswing length. Jason Y.


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