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Swedish-Developed deWiz Delivers Revolutionary Wearable Technology that Help Golfers Improve More Quickly

Malmö, Sweden: The PGA of Sweden has named deWiz Golf as its latest Official Product, adding deWiz’s revolutionary approach as the world’s first biofeedback swing modifier to the PGA’s roster of Swedish-developed golf products. Launched this summer, deWiz is a new wearable technology that combines high-precision data of a golfer’s swing and real-time biometric feedback to increase a golfer’s pace of learning.

Markus Westerberg, co-founder and CTO of deWiz Golf:

“As a longtime PGA-certified teacher, it is with great pride that we partner with the PGA of Sweden by establishing deWiz as an Official Product. deWiz is breaking new ground with accurate swing analysis, unique data like length of backswing and a neuroscientific approach utilizing our patented Learning Stimuli feedback, all of which delivers a data-driven platform to help golfers improve – at all levels. deWiz provides a high-tech approach to understanding a golfer’s swing, and as a versatile wearable technology, it can be used on the range, on the course, indoors or really anywhere a golfer can take a swing.”

Johan Hampf, CEO, PGA of Sweden:

“Player development, and to make golfers enjoy the game and play more, are a few of PGA of Sweden´s main objectives. We focus on a number of different areas with education and working with strong partners being two of the most important areas. Always with high standards, quality and the best interest of the game in mind, we are very proud to partner with deWiz. It is a high-quality product that fits perfect with our overall goals. It is a great support tool for our PGA Professionals in their work to help golfers with their golf swing performance. And deWiz offers golfers a way to get valuable feedback regarding their golf swing, which will support both learning swing changes faster and making practice more fun. We welcome deWiz into the PGA of Sweden family.”

Westerberg, a member of the PGA of Sweden since 1994, and fellow deWiz senior executives will be onsite at the PGA of Sweden’s Networking Summit in Halmstad from Oct 27-29 to provide PGA professionals a first-look at the technology, providing demos and onboarding sessions. Opportunities to join deWiz as a certified instructor or deWiz Learning Center, as well as distribution models, can be explored at the Networking Summit. Debuting this summer, deWiz’s introduction has already created a “buzz” with it being described by Forbes as looking to bring a “jolt to the golf training aid market;” profiled in Sweden’s leading financial media, Dagens Industri ; featured in Sport Techie’s Startups series; and showcased by Global Golf Post.

DEVELOPED BY EXPERTS, TESTED BY PROS: deWiz’s has been under development for more than five years and has attracted an impressive list of ambassadors, including Bryson DeChambeau, U.S. Open champion from 2020; Annika Sorenstam, 10-time major-champion; Vijay Singh, 3-time major-champion; Lydia Ko, 2-time major champion; 2016 Open-champion Henrik Stenson; 2019 Houston Open-champion Lanto Griffin; and 2-time world champion in long drive, Tim Burke. deWiz ‘user-friendly app and wearable technology tracks the exact position of a golfer’s hands throughout the swing, providing a 3D analysis and delivers data showing TransitionBackswing LengthWedge Distance and Tempo. These unique deWiz data points provide measurable values ​​that any avid golfer, professional teacher or world-class player can use to effectively refine their swing.


As a Swedish developed and produced product, deWiz is focused on its mission to help golfers around the world increase their enjoyment of the game through innovative technology that increases their pace of learning. Developed in Malmö by cofounders Markus Westerberg (PGA Professional, Ljunghusen Golfklubb) and Christian Bergh, deWiz is now produced in Lund, Sweden. deWiz sells for $699 and is available in the U.S., Canada, Europe and South Korea (more markets are opening regularly – visit the site for the latest updates). Visit dewizgolf.comfor more information on how to improve your swing faster or download the app to demonstrate its features via the Apple App Store or Google Play.


Professional Golfers’ Association of Sweden is an organization working to help its members; teachers, players and golf club CEO:s. Through a strong membership our ambition is to help grow the game of golf in all possible ways and on different levels.


Media Contacts:

Martin Hardenberger, Media consultant, PGA of Sweden,, +46702552160

David Schaefer, Head of Marketing and Communications, deWiz Golf,, +46702877637

Quickest way to break bad habits and improve. In a week, added an average 15 yards to my drives by increasing my backswing length. Jason Y.


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